Facebook's new format squashes events.. so...
My Facebook Page is where I first started the BlairOutLoud brand. I love the tools and promotion that you have access to.. but lately, musicians are finding it harder and harder to promote their events. I’m NOT quitting FB, but in terms of posting Events.. yeah.. I’m about done with that..
Greetings Friends and Fans!
My apologies from my absence on the blog as of late. The expectations of a number of items that the BAND and I were working have come up short, and I’ve actually had a pretty rough time trying to process where to turn next. That and a host of just day to day personal stresses have put me into a bit of a coast.
There are actually no complaints here however. I could start this entry by complaining about a number of wishlist items that are once again on hold, due to circumstances somewhat out of our control. But honesty, none of it was crucial.. only desired.. (The promo material, and a concept of the “request songs live” that we are building has certain promo and website logistics that we are putting together). But when we get back out of the weeds of that, truth is, all of my musical projects from solo to full band have been thriving lately and we’ve had great events!
Anyway, I wanted to once again express my deep gratitude to friends, fans, and family that have been supporting our endeavors this year! Your support through sharing the events, messaging other people to get them excited, sharing pics and video that you capture, and subscribing here to the Newsletter, etc have kept us working hard, learning new songs, crafting better live shows, and helping us to succeed in our efforts.
So.. speaking of live shows, specifically.. Announcements of live events:
I will be implementing some changes on the BlairOutLoud Facebook Page in regards to FB Events:
Starting this summer:
I will slowly begin to NOT create FB Events for my live shows. I will instead keep this website’s calendar and my BandsInTown site updated, and I’ll share back to FB each week with a Pinned Post.
Creating events on Facebook has become increasingly problematic and the whole process of creating, posting, and getting the venues to share in the co-hosting of events (so that our event will pop up on their pages) is becoming a HUGE MESS. Musicians and venues are slowly starting to figure out that this whole process does not do much good for all involved. The ROI (return on investment) is so low it’s just not worth it.
Below is a screenshot of my Page on desktop, where you can still click on the Events Tab and see my Upcoming Events. But this will all change soon….
Here’s the older FB formatting where the Events Tab is visible. I’ve managed to hold on to the old formatting for just a little longer.. but I am guessing they will permanently transition everyone over soon…
Facebook asks you to pay to get your event in front of more of your “Followers”, and I use that term in quotes, because unless you pay to boost your posts, less than 10% (as best I can figure) actually see anything from you. If the actual percentage is different, then let me know.. I can’t tell you how many times I was astonished that people that follow my BlairOutLoud FB page still had no idea where I was playing around town.
Upgraded formatting does look cleaner.. but it squashes the Events Tab (they’re in “About” but how would you know?)
The new formatting of Pages on Facebook is really problematic for musicians trying to promote for Events. Here’s an example of my buddy Roy Saunders (go follow him.. he’s great!).
He switched over to the new FB format and his events are still there.. but you gotta go dig for them.. Spoiler: You have to click “About” now and scroll way down to find them. What a pain.. that is.. not him… he’s great!
VISIT ROY!
Below is a screenshot of my BlairOutLoud Page on mobile:
The old format showed much more information upfront, but I would agree with some that it’s boxy and cluttered. However, you can clearly see the Events Tab and click on it to see where I’m playing.
Older formatting is boxy and cluttered, but viewers can instantly see my Events Tab..
When you click on Events, you actually went to a full page of events, and the thumbnails are still in wide-screen format.. so any artwork that you produced for the event in a wide format is pinned to each event properly… and you see reoccurring events at the top before scrolling down to see special events below.
On the new format, you have to click on “About”.. then scroll past artist Bio, Details, Page Transparency, etc.. to finally see “Upcoming Events”. But it only shows a preview of 2 events. If you then click “See All”, you FINALLY get to a full page of events, although when you are on desktop… Your full page of events that you finally get to all have square formatting for the thumbnails.. therefore discounting any nice flyer that you designed with wide-screen formatting in mind.
Here’s Roy Saunders’ FB Page on Desktop:
What I notice is that, you have two places to dig for Events.. you can click on About and scroll, or you can click “More” and then “Events”, and then you finally see Upcoming Events with square thumbnails for the pics.
Roy Saunders Music FB Page on desktop
And one more thing: Facebook choose to move your Profile picture (circle) and place it on top of your image at the top of your Page (so if you had a great video, or a great custom image for your brand, then the Profile pic covers the middle of it, so that’s a bummer as well.
Notice Roy putting all his August Shows on one flyer and sharing it to FB… gotta hand it to him, this is probably the best way to get the word out and move on, on this format moving forward.
Roy, if you’re reading this.. I applaud your tenacity, and keep kicking ass brother!
I appreciate my FB Page, and after all, I got BlairOutLoud started there before I built my profiles everywhere else. I’m thankful for all of the tools for promotion that we have on that platform, but when it comes to Events.. I can see the writing on the wall. It’s a pain to keep up, and with the new FB formatting changes, Events are squashed to the point that you can’t hardly find them on most updated musician’s pages.
I’m usually all for change, but for musicians, the latest FB changes in formatting are not helpful at all for promoting events and helping people find where you’ll be easier.
So..in conclusion: I’m done with all that.
Officially, I will be promoting by Calendar Page here (and don’t forget the calendar on my HOME page at the bottom), and I’ll share artwork, flyers, and other content back to FB when it will benefit the most.
Take care of yourselves.. Please be careful out there this summer with the rise in Delta covid exposure. See you around town!
Tom Blair
1000 LIKES! THANK YOU Facebook Friends!
With your help and support, the BlairOutLoud Facebook Page has now hit a new milestone of 1000 Likes. Thank you!
Hello Friends and Fans!
With your FB friendship came the support for the BlairOutLoud Page.. and NOW we’ve made it to 1000 LIKES!
THANK YOU !!
So, with all social media, if you look into what actually happens behind the scenes, you would know that just having the Likes is not really that important. The computer algorithm in charge is always looking and seeking interaction between your posts and your fans (or what you share and how your friends react on your personal pages). The FB algorithm specifically measures your fans interactions, how long they watch your videos, how many clicks that you get, and how many times people comment, and THEN it decides how many more people to put that content in front of BASED on that.
Therefore… When you have low interactions, low Likes and Follows, low comment participation, etc, you actually do not benefit from just having more overall Likes of your Page.
Regardless, as everything is working to feed the algorithm together, more Likes of your Page will still combine with other metrics to lead to more visibility with your fans, therefore, I still VERY MUCH appreciate the efforts of you that have supported me this year..
And of course, over the last few days, there are a select few that found out that I was about to hit the 1000 Like Milestone and they kicked in EXTRA Sharing and Promoting efforts that busted me over the top! THAT WAS WAY COOL.. and VERY GENEROUS of them to do that.
Shout out to Tracy Cowie and the amazing efforts of the last few days to send out invitations to his social circle! THANK YOU FRIEND!
QUICK END OF 2020 UPDATE:
While I have you for a sec, I wanted to quickly give you an update on the status of things:
As you know, this has been a strange year on a number of levels. We’ve had some bad events, and actually, also we’ve had some really amazing opportunities. Currently, the schedule is full as we wind down the year with a solid number of acoustic gigs and a handful of full band events that we are looking forward to that will end our year on a strong note. (no pun intended) CHECK THE CALENDAR HERE!
Goals and notes related to ‘21:
BlairOutLoud in ‘21 will continue a commitment to grow all available platforms: Performing, Reviewing Gear, and Teaching. Some have been more successful than others, but I will be continuing to put time and effort into these endeavors, as you would probably expect.
My LK3 connection will continue, however.. in the near future, the recently assembled 4-piece, basically the LK3 guys plus Amanda Blair (we call it LK3+) will be rebranded soon into BlairOutLoud Entertainment, and we are going to put even more effort into scheduling private events, weddings, etc. When my wife Amanda Blair was starting to show interest in playing with LK3 we really didn’t have a solid plan on marketing or social media.. we just shared the LK3+ vids to the LK3 Page or BlairOutLoud Page and kept rolling. The 4-piece band has committed to continuing in the new year with a little refresh on branding, and we are all very excited.
My efforts to resurrect my metal content totally failed in 2020, and this makes me sad.. *sadface… There was studio time scheduled and rehearsals that took place at the beginning of 2020 to facilitate a path to complete a 4 song metal demo that my buddy John Moore and I began production of in 2017. The plan was to resurrect the recording, add lyrics, guitar solos, mix and master, and after a band line-up was complete, we were going to book some events and get it to the stage. Covid stopped all of that in its tracks, and we never got the project back online this year… So.. This is a goal for ‘21.
Thanks again to all the support here on blairoutloud.com and across my social media presence!! I appreciate the Likes on my Facebook Page and I hope it works to get me more visibility with people who would enjoy great musical entertainment, therefore leading to more gigs, and more special events!
See you soon!
- Tom Blair